Dr Serena Dyer is a historian of dress, consumption, and material culture in the eighteenth and nineteenth centuries. To Serena, objects resonate with human stories which are told in stitches and brushstrokes. Her first book, Material Lives: Women Makers and Consumer Culture in the 18th Century, will be published by Bloomsbury in 2021. Her current research projects include work on the performance of British patriotism through dress and the history of buying British.
Serena completed her PhD at the University of Warwick in 2016. She is now Lecturer in History of Design and Material Culture at De Montfort University, Leicester, UK. She has previously taught at the University of Hertfordshire and the University of York. Before returning to academia, Serena was Curator of the Museum of Domestic Design and Architecture and Assistant Curator at the National Portrait Gallery.
Research & Publications
Material Lives: Women Makers and Consumer Culture in the 18th Century. London: Bloomsbury, 2021 (in production).
Shopping and the Senses: A Sensory History of Retailing and Consumption. London: Palgrave, 2022 (forthcoming, under contract).
Disseminating Dress: Britain’s Fashion Networks 1500-1960, edited with Jade Halbert and Sophie Littlewood. London: Bloomsbury, 2022 (forthcoming, under contract).
Material Literacy in Eighteenth-Century Britain: A Nation of Makers, edited with Chloe Wigston Smith. London: Bloomsbury, 2020.
‘Barbara Johnson’s Album: Material Literacy and Consumer Practice, 1746-1823’, Journal for Eighteenth Century Studies 42.3 (2019): 263-282.
‘Masculinities, Wallpaper, and Crafting Domestic Space within the University, 1795-1914’, Nineteenth-Century Gender Studies, 14.2 (2018).
‘Shopping and the Senses: Retail, Browsing and Consumption in Eighteenth-Century England’, History Compass, 12.9 (2014): 694-703.
Chapters in Edited Collections
‘Shopping and Stitching: The Material Literacy of the Consumer’, in Serena Dyer and Chloe Wigston Smith (eds.), Material Literacy in Eighteenth-Century Britain: A Nation of Makers. London: Bloomsbury 2020, 99-116.
‘"Magnificent as well as Singular": Hester Thrale's Polynesian Court Dress of 1781’, in Gerald Egan (ed.), Fashion and Authorship: Literary Production and Cultural Style from the Eighteenth to the Twenty-First Century. London: Palgrave, 2020, 43-62.
‘Comfort in the College: Wallpaper and the Student Room as a Domestic Haven in 19th-Century Cambridge’, in Jon Stobart (ed.), The Comforts of Home in Western Europe, 1700-1900. London: Bloomsbury, 2020, 208-213.
‘Fashioning Consumers: Ackermann’s Repository of Arts and the Cultivation of the Female Consumer’, in J. Batchelor and M. N. Powell (eds.), Women’s Periodicals and Print Culture in Britain: 1690-1820s: The Long Eighteenth Century. Edinburgh: Edinburgh University Press, 2018, 474-487.
‘Training the Child Consumer: Play, Toys, and Learning to Shop in Eighteenth-Century Britain’, in Megan Brandow-Faller (ed.), Childhood by Design: Toys and the Material Culture of Childhood, 1700-present. London: Bloomsbury, 2018, 31-45.